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A MOBster proudly says "I have My Own Book" It's as simple as that! For your children to be MOBsters, let them say it over and over again. Of course, they actually have to have their own book. Books about them. Books with their names peppered throughout. Books which are as unique as your children. Is that possible? MyOwnBook is Malaysia's first and only personalized children's book Until recently, personalized children's books were only available overseas or on the Internet. That meant they were expensive and exclusive. Not anymore. MyOwnBook is produced locally to very high standards. And yet highly affordable and is excellent value. Every MyOwnBook is custom made to make your child the HERO of the story. Your child's name is repeated throughout the book and the story happens in a familiar locale of your choice. We even have your child share the adventure with 3 best friends. The thrill of seeing your name in print Have you had that feeling before? Maybe you won a contest, stopped a snatch thief, aced an exam. And the papers had an article with your name in it. Didn't you feel good? Elated? Felt on top of the world? It's no different with children when they see their name in print. In fact, they feel thrilled. Especially in a book. They can't believe anybody would write a book with them as the main character - the HERO. "It can't be. My name will never be in a book - books are about IMPORTANT people!" says most children. But thanks to MOB, your children can feel really special & important. Give them that feeling. Every child deserves it. Why personalize? It's human nature to be hooked on our names. Successful people name companies after themselves. They wear monogrammed clothes. The list goes on. The effect is no different with children. In fact, more so. *Personalized books demonstrate to children that they are important and can be successful; they help develop healthy self-concepts; and they reinforce the reading process. *What is self-concept? It comprises 2 elements: Self-efficacy is our sensitivity toward a task and our motivation, confidence and ability to control stress associated with that task. In short, self-efficacy is about good attitudes. Self-esteem is our perception of self and the weight we place on how people who are important to us perceive us. In short, self-esteem is about good opinions about ourselves. *It's a vicious cycle An improperly developed self-concept causes reading levels to decline and the learning process to be boring. In turn, declining reading and writing skills often lead to frustration, which can lead to a further decline in a child's self-concept. *Self-concept &achievement Since the '70s, research has shown that developing a healthy self-concept is vital in educating the whole child. Data also tells us that the impact of children's self-concept on achievement is far more powerful than their innate ability. This means that self-concept is a better predictor of success than even IQ scores. Reading comprehension can improve up to 46% Personalized children's books are read on average 9 times more than traditional storybooks. Studies also show that reading comprehension improves an average of 46% with personalized books. *Children with healthy self-concept feel they are of interest and value to others feel independent, secure, valued and loved are confident, have an intrinsic desire to learn, and are more able to tolerate tension are achievers in school and accept responsibility readily *Children with unhealthy self-concept feel uncertain about themselves, rejected, unwanted and unloved feel out of touch with reality, insecure, and dependent fear failure and incompetence, and find it hard to accept responsibility are apathetic, anxious, prone to academic failure and are at risk of juvenile delinquency *Source: "Giving Kids a Good Emotional Start - What Head Start parents and teachers should know to ensure emotionally healthy children" By Donald DeMoulin, Asscociate Professor, University of Tennessee-Martin

More about MOBsters: A Fundamental Skill A new community in town MOBsters start young MOBsters develop a healthy self-concept MOBsters are CONFIDENT readers Read to your children Why MyOwnBook: "I have My Own Book" Malaysia's first and only personalised children's book The thrill of seeing your name in print Why personalize? What is self-concept? It's a vicious cycle Self-concept and achievement Reading comprehension can improve up to 46% Children with healthy self-concept Children with unhealthy self-concept What other parents say            It's never too early ... only too late! Click here to ORDER BOOK Click here to ORDER BOOK

What other parents say "It makes children feel good and proud as it is personalized and it will make them have an interest in reading" Ms Khoo, SS2, Malaysia "She will be excited and will read until the last page of the book. I personally think this is a very innovative idea." Mr Teh, TTDI, Malaysia "I bought a MyOwnBook for my first and second child who is 5 and 3 years old. I have always loved reading them to my children and they loved listening to them. Most of all, it is good to see that they enjoy reading." Ms Yeo, Brunei "I have purchased 5 of your titles. They are great and easy stories for my daughter to read. she enjoys them a lot and it makes us happy that she spends a lot of her time reading." Pn Sherifah, Ampang "It will encourage them to read books and it will improve their English and develop self-discipline in way of study." En Roslan, Kg Tunku "It is great to see my son actually wanting to read instead of watching TV or playing computer games. We purchased a lot of books for him, but it is difficult to get him to read them. When we showed him that we had found a book and he was the STAR of the story with Aladdin - he couldn't believe it. Since then he has picked up the book so many times." Mrs Woo, Bandar Utama "My children aged from 3 - 7 will be happy as this will make them have an interest in reading." En Azhari, SS2 "When ever I visit US I will always buy and bring back 1 or 2 personalized children books for my son and daughter. I congratulate you on bringing this fantastic concept to Malaysia! I can now buy the book locally and it's much cheaper than buying form US." Mr Joseph, Mt Kiara

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